The customized business blog that's designed with purpose from the ground up is a far more powerful communication tool. Blogs are meant to deliver fresh content to readers and create a community among the blog's followers so they might
participate by sharing their thoughts as well. The Joomla platform of open source software builds solid blogs and handles other more complex requirements other platforms such as Wordpress weren't built to handle. Joomla is much better equipped to build ecommerce sites on and has tremendous capability with its Content Management System built in. It also makes running one
website cross promotion after another easy to setup and run. Promotional marketing incentives are integrated into the business blog and social media networks such as Twitter and Facebook are integrated into the custom business blog too. This makes it a cinch to cross-promote over social media networks and use several lists of people that have an interest in the promotional offering. Most people think of a cross promotion as a reciprocal deal where you sell mine and I'll sell yours. In social media networks, it's about building relationships, sharing information and giving to get. So, a social media cross promotion is more about creating some buzz, giving some promotional items away to introduce people to what you do. If they're interested, they'll follow up because they liked the buzz and they heard about your business through their friends. It's the modern day version of
word of mouth. It's over the internet instead of face to face.
